crisis communications
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cRISIS pR TRAINING THAT WORKS

Crisis PR Training offers intuitive online, bespoke in-house and classroom based learning to prepare your team to manage bad news stories.

We all like to think of our businesses as ‘bomb-proof’. We all want to believe that our teams are doing the best they can to deliver a safe, effective, honest service but in reality, no brand is bad-news exempt.

From social media showdowns, to unforeseen disasters, every company can face a communications crisis and every company needs to have a cohesive, effective and thorough strategy ahead of time to make sure any damage is mitigated, or avoided entirely.

Sign Up Here for our FREE Crisis Roadmap Planning E-Book

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IS YOUR BRAND CRISIS READY?
One bad article. One mis-handled complaint. One missed safety check.

That's all it takes to bring a brand down.

Even global giants aren't safe from the reputational damage that comes from a true PR crisis.

Our up-to-date, expert training ensures you get ahead of the hidden dangers in your business, protect your brand and reassure your customers.

Risk Audit

Where are the hidden reputation risks in your business?

Our training helps you proactively identify and understand where a crisis might occur

Crisis Mapping

What do you do when the worst happens?

You'll learn how to map out and plan all the elements you need to manage the crisis effectively, stopping further damage

Messaging

What to say, to whom, by whom, when.

We cover how to communicate the right message, to the right media in the right way, at the right time

Prevention

Make sure it doesn't happen again

You'll develop an understanding of crisis prevention and how to implement crisis experience learnings at every level

Why Crisis PR Training?

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Our team.

All of our courses are developed and delivered by working, trained professionals with a cumulative 45 years of experience
heather butcher headshot
Heather Butcher

Founder, Director of Strategy and Education

Kirsty Lemare North

Founder, Director of Training and Digital

*69% OF BRANDS HAVE EXPERIENCED A CRISIS

*7 OUT OF 10 LEADERS HAVE EXPERIENCED A CRISIS

*3 IS THE AVERAGE NUMBER OF CRISIS EXPERIENCED BY BRANDS

*1/2 OF ALL CRISIS EXPERIENCED WERE OPERATIONAL

* based on data from 2019 PWC CRISIS report

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The Crisis PR training Experience

What can you expect when you choose to partner with us for your crisis PR training?
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Credible Experience

Our expert crisis communications trainers have years of experience both at the front-line of crisis management, and at training other professionals to the highest standards.

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Real-World Examples

We walk you through real-world experiences, driving the challenges you’ll face hard, to ensure you come out of the training full prepared to face the demands of a PR crisis. 

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digital and Print

We move you through the unique differences inherent in digital and print crisis management. 

bad news story
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Ongoing Support

Lifetime access to your resources, plus 30 days post-course support (for in-person) students to ask additional questions. No student gets left behind

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Study Options

Choose the right way to learn for your needs
CLASSROOM

£250

From

  • Online or In-person
  • Small Group Sizes
  • One to three Day Options
  • Real World Crisis Examples
  • Unrivalled Post Course Support
  • Certificate
IN COMPANY

£300

From

  • Bespoke To You
  • Mimimum of 3 people needed
  • Numbers Flexible
  • Course Lengths From One Day
  • 100% Focus on You
  • Customised Post Course Support
  • Certificate
ONLINE

£245

(save £750)

  • COMING SOON
  • 10 Easy to Follow Modules
  • First Access To Live Sessions
  • Expert Tutor Support
  • Real World Exercises
  • Supportive Community 24/7
  • Certificate
  • Learn on your schedule
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Testimonials

Real feedback on our trainers

“Made complex topics seem easy to understand”.

“Excellent Communicators, engaging and fun to learn with”

“Heather really knows her stuff”

“A brilliant way to learn – would definitely do more”

“I feel much more confident!”

“I’d like to highlight how she is in a crisis. Heather is a very calm head who will process the steps to guide an organisation through. It’s never nice to have a crisis in your organisation but Heather is a great person to have alongside you at such a time.”

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What You'll Learn...

Our training focuses on the essential skills every team needs to pre-empt, manage and protect their brand before, during and after a crisis hits.

What is a Crisis?

The Crisis Communications Plan

Building a Message House

How to Write & Share a Crisis Statement

Social & The Digital Response

Talking to the Media

The Crisis Marketing Mix

How & When to Say 'Sorry'

Leadership & Message Delivery

Sentiment Analysis - When Is the Crisis Over

Start your journey with us now

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News from the Crisis Frontline

News, Views and Advice from the Frontline of Crisis

Keep up to date with our Crisis Communications 'War Room', where we discuss breaking news, share our views on how brands are handling their issues and offer resources on managing your own crisis well!

CRISIS CONSULTATION SPACES AVAILABLE NOW!
Your chance to meet our CRISIS COMMUNICATIONS EXPERT, our founder, Heather Butcher and talk through your areas of concern for… Read More »CRISIS CONSULTATION SPACES AVAILABLE NOW!

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Get in Touch

We understand your requirement and provide quality works.
Here for you

Contact us today on (07540) 101972

(Business Hours are Mon to Fri 9 - 5)

About us

We are a crisis communications training agency, with online, in person and bespoke options available

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